Workshop: AI & Marketing Attribution Analysis (4 HR)

Marketers want to know what’s working and where leads are coming from. There is only so much budget to go around, so prioritizing your digital channels is essential. In this session, Katie will review the different kinds of attribution analysis you can get out of the box and why you’re better off building your own.

You’ll learn:

  • The different types of models available in out of the box
  • What goes into a building your own model
  • How to structure your project for success