Head of Insights for the Americas, Marketing Solutions
Strategy Track Panelist – Data Science Adoption: Bringing Insights to the Business
Jennifer has 10 years experience working in digital marketing with a focus on research and analytics. Currently at LinkedIn, Jennifer leads the Americas Insights team for Marketing Solutions.
Prior to this, she led the same team for the EMEA region at LinkedIn UK. She drives her team to create actionable customer insights from LinkedIn’s unique first-party data and to leverage third-party and research resources. Jennifer regularly engages with LinkedIn customers and frequently represents LinkedIn at industry and analytics events, including Ad Week, Smart Social, the DMA’s Marketing Analytics conference, and MADS.
She has been published and interviewed in several high-end industry publications, including Inc Magazine, The Drum, Marketing Week and eConsultancy. Jennifer previously worked at Google, using data to drive the advertising strategies of some of the largest retail brands in the UK. Before entering the marketing industry, Jennifer completed a PhD in Political Science from Trinity College Dublin.