Decision Science: The Art and Science of Smarter Choice

Decision Science is transforming how we approach challenges and make impactful choices. It’s about going beyond data collection and analytics to focus on turning insights into meaningful actions. By combining data with smart processes, Decision Science allows key individual contributors to earn a seat at the decision-making table.

Laying the Foundation for Strategic Decisions

From my experience in FinTech, Staffing, Hospitality, FoodTech, HealthTech and other industries, it’s clear that a strong organisational and methodological approach is the backbone of good decision-making - no matter which vertical you work in. While tools are not the foremost priority, ensuring high-quality measurement or data pipelines is almost always critical to success.

Hands-On Learning: Join My Live Cohort!

I’m excited to share the principles and practices of Decision Science through a live cohort on Maven. This is an interactive, hands-on learning experience designed to make the topic accessible and practical for everyone—from analysts to product owners to data enthusiasts. Together we’ll discover the Prime Route method, explore real-world scenarios and experiment together on how to best get started with Decision Science in your organisation.

The value of Decision Science lies in its versatility—it’s a mindset and toolkit that anyone can use to make informed, impactful choices!

Learn more about Matthew and his approach to Decision Science on Linkedin, Patreon and YouTube!

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Matthew Brandt
Matthew Brandt, known as mattytwoshoes, is a seasoned data professional & entrepreneur passionate about transforming data into actionable insights. With over a decade of experience, he has collaborated with over 50 organizations to develop analytics strategies, implement data tracking, and optimize reporting systems, particularly in the SaaS space. He currently applies his skills at Well, a Swiss Digital Health Platform. Outside of his professional role, Matthew is an avid livestreamer, sharing his knowledge on data and analytics with a global audience on Twitch. His approach emphasizes practical problem-solving and continuous learning.